As part of the Live Unbuttoned campaign, Levi’s paired up with renowned artist Jay Jay Burridge to create seven denim butterflies made from recycled jeans. The installations were randomly displayed in the Camden, Soho and Shoreditch sections of London. Shown in glass cases, like the real thing, this art experiment definitely acts as a bold statement, rather than just advertising. (via Style Site and Denimhunt)
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